Celebrus Technologies appoints new VP of Marketing.

Published: Wednesday, 10 August 2011 18:22

Celebrus Technologies, the online customer insight provider, has appointed ex-Experian and Gartner marketer Katharine Hulls as VP Marketing, to proactively drive business growth.

Holding overall responsibility for Celebrus’ marketing activities, Hulls’ main objectives are to educate the marketplace about the business value of online customer insight, build relationships with key technology and reseller partners through the creation of dedicated partner marketing programmes and increase awareness of the Celebrus brand across multiple sectors.

Hulls has over 10 years’ experience in delivering marketing campaigns across EMEA for a number of high-profile data analysis and research-led companies. Working for the research and analysis giant Gartner, Hulls spent five years developing marketing campaigns and strategies across EMEA and the UK. Further developing her analytics experience, Hulls held the Senior Marketing Manager position for SPSS, a predictive analytics company. Most recently, while working for Experian, Hulls was responsible for planning and executing the overall EMEA marketing strategy for Experian’s Marketing Services division, including working with CheetahMail, Experian’s leading email marketing service.

Commenting on her new role with Celebrus, Hulls comments, “I am thrilled to be joining the team at Celebrus and excited about what new challenges and opportunities the role will bring. Celebrus has already impressed me with the superb business value and ROI that its intelligent technology is giving its clients. Given its position in a fast-moving, developing area of the market, I am looking forward to contributing significantly to growing the business further.”

Hulls concludes, “The time has come for companies to move beyond basic web analytics and towards a strategic reliance upon in-depth and valuable individual visitor-level data, which will increase the relevancy of communications, drive effective marketing efforts across multiple channels and improve the customer experience. Celebrus is the only company to have exactly the technology for such a goal, making my joining the company very much a case of right time and right place!”

Simon Burton, Managing Director of Celebrus Technologies, comments, “The market has reached the critical point in understanding the importance of a singlecustomer view, the need to target the online audience on a truly individual basis and of course the benefits to be gained from such an approach. It is because of this crucial time in our company’s development, and the market readiness for our proposition, that we are so pleased to welcome such an accomplished marketer as Katharine. Her experience in the analytical and data-driven markets will be of vital importance in our dissemination of the Celebrus message.”


About Celebrus Technologies

Celebrus Technologies (formerly Speed-Trap) delivers complete, real-time data, on online individual visitors’ behavior, environment and experience, and processes that in real-time to power Customer Data Hubs, and drive cross-channel behavioral targeting, real-time personalization & interaction management. With its tag-free content push, it can also provide a personalization overlay for existing web sites and apps too.

Celebrus Technologies captures and analyzes interaction at the user interface from any mobile or laptop browser, including Flash/Flex components, video players and  many apps.

Celebrus Technologies’ systems have come to define a new approach to the integration of online applications into an enterprise’s Information Architecture. The system’s User Interface Capture functionality provides a definitive, flexible and reusable source of customer, behavioral, process and performance data from any internet, intranet or extranet application.

Celebrus Technologies delivers its solutions directly and via a range of OEM, reseller and system integration partners around the world. Direct customers include AXA, Belron (Autoglass), directgov, Rank Interactive, P&O Ferries and ghd. Celebrus Technologies’ partners include the SAS Institute, IS Solutions PLC, Teradata Corporation, OnMarc, Oracle, Microstrategy, Sybase and BIMA Consulting.

What is a Customer Data Hub?

Customer Data Hubs are a new way of thinking about managing your online and offline customer interactions. A Customer Data Hub is a place to accumulate records of customers' and visitors' behavior and experience of an enterprise.

These records typically contain a "customer profile" for each visitor, this profile will hold static information about visitors - things like their name, address, account number etc. and the Hub will also contain "behavior records", that record individuals undertaking specific actions or activities (like purchasing or searching for products, or registering for the site).

In this way the Customer Data Hub becomes a place to hold all the key business and behavioral data for a customer. Some companies just use these hubs to keep track of online visitors and activity, but they can be used to compile a complete cross-channel view of the customer. Other businesses also augment a customer record with data from BI or other systems – adding information like suggested credit limits, or "next best offer" or "product recommendations".

Adding this type of data is important as the second reason for implementing a customer data hub is that they can be used to drive personalized messages to the visitor or to drive trigger-based marketing campaigns.

Customer Data Hubs can drive dynamic programs like Basket Re-marketing, Customer Retention, Behavioral Targeting and even provide triggers for key business processes like Churn Management or Anti-Fraud programs.

Media Contacts

For further information, please contact:

Katharine Hulls
Tel: +44 (0)1635 230 630
Fax: +44 (0)1635 230 435

Jenny Williams / David Beesley
The itpr Group
Tel: +44 (0)1932 578 800
Fax: +44 (0)1932 578 801