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Celebrus partners with Qlik to democratise data discovery through data visualisation and drill-down.

Published: Monday, 20 April 2015 11:47

Celebrus Data Visualisation Layer enables fast, easy and confident visualisation and reporting with drill-down to individual-level data

Celebrus Technologies, providers of tagging-free digital big data software and Qlik®, a leader in data discovery, today announced a partnership that will enable organisations to have easy access to actionable, granular data sets from directly within data visualisations, reports and dashboards, in order to make better and faster business decisions.

The partnership between Celebrus Technologies and Qlik, with its QlikView® and Qlik® Sense products, brings together Celebrus’ highly granular, near real-time data with the ease of data visualisation provided by Qlik Sense. This gives organisations the capability to analyse data without the need for complex analytics knowledge, democratising data discovery and speeding up the decision-making process by putting the data into the hands of decision-makers across the business. This ensures that time and effort is focused on interpreting and driving value from data, not simply gathering and processing it.

The Celebrus Data Visualisation Layer simplifies the Celebrus data structure by pre-joining the underlying Celebrus data tables, ensuring users can quickly, easily and confidently build data visualisations, dashboards and reports that not only fulfil their web analytics needs but so much more.  By using Qlik Sense to visualise the data and then dig down into the underlying contextualised detail, organisations can quickly develop insight about behaviours across multiple digital channels and take action immediately, right down to targeting individuals.

Mike Foster, Strategic Alliances Technology Officer, Qlik comments, “For businesses, it is now essential to extend and accelerate decision making across the entire organisation – not only to respond at the pace consumers expect, but also to enable the business to remain a step ahead of the competition.  Working with Celebrus and our ecosystem of partners will further expand our reach into the specific industries that rely on analytics to overcome common challenges and drive productivity throughout their organizations in a matter of days.”

Katharine Hulls, VP Marketing, Celebrus Technologies, concludes, “Organisations have moved well beyond reporting into the realms of actionable insight that enables them to make decisions at a speed not seen in the past, without having to wait for dedicated analyst support or additional data tools. Celebrus is delighted to partner with Qlik as they are focussed on helping organisations get the best possible value from their data through making it accessible and useable to a much broader group within the business. The impact that has on the speed and confidence of decision-making really changes the analytics game.”

About Celebrus Technologies

Celebrus Technologies (celebrus.com), an IS Solutions company, enables organisations to understand their individual customers' interactions across their digital channels including websites, mobile apps and social media. Celebrus' award winning tagging-free digital big data software feeds this data into a wide variety of big data technologies in real-time.

Celebrus partners with world-leading technology companies to provide integrated solutions that meet critical business goals. Global blue chip clients these solutions to power customer analytics, digital intelligence and real-time personalisation and drive actions that maximise revenue, marketing effectiveness and brand loyalty.

Celebrus has worked with IS Solutions Plc since 2000 and was acquired by the AIM-listed full-service IT provider in 2015.  IS Solutions specialises in analytics and reporting, enterprise content management, web design and development and secure managed services.  IS Solutions is security certified in ISO27001 and PCI DSS and has many long-term client relationships with both multinational enterprises and public sector bodies.

Contacts

Celebrus Technologies
Katharine Hulls                                                              
Celebrus Technologies                                                     
Tel: +44 (0) 1932 893 325                                                 
Fax: +44 (0) 1932 893433                                               
Email:  katharine.hulls@celebrus.com           

Jenny Williams
itpr
Tel: + 44 (0) 1932 578 800
Fax: + 44 (0) 1932 578 801
Email:   jennyw@itpr.co.uk