Celebrus Partners with Nuvem Computing to deliver Customer Data Hubs to South Africa.Published: Tuesday, 05 July 2011 10:47
Celebrus Technologies, the online customer insight provider, has partnered with Nuvem Computing, suppliers of end-to-end cloud-based solutions both in the UK and South Africa, to build Customer Data Hubs for Nuvem customers.
Nuvem will use Celebrus’ technology to gather, collate and deliver highly detailed information on online visitor activity, which will then be combined with data from other channels. The combination of data from the various channels creates a Customer Data Hub – a repository of records of customers and visitors’ behaviour and experience of an organisation, which typically holds customer profiles and behaviour records and can even incorporate cross-channel data or information from business intelligence systems.
Nuvem Computing was launched in December 2010 and offers three distinct services:
- Cloud based services
- Administration services
- Consulting services
By providing end-to-end cloud based solutions, Nuvem allows its customers to simplify their IT solutions whilst increasing functionality and reducing costs, Nuvem also offers a range of pre-built cloud services for HR and Payroll, Web Insight Platform, Business Intelligence and Corporate Social networking.
The Celebrus software will allow Nuvem clients to record every online visitor’s interaction with their site, identify returning visitors and build detailed records of their activity, including routes to and from the site, motivations for visiting the site and precisely which areas of the clients’ services are of interest. This data is then combined with the clients’ data collected from other business sources, such as email, in-store or contact centres, to build a Customer Data Hub. Nuvem will then analyse this customer data to identify opportunities to increase revenue through, for example, presenting tailored offers to customers based on their previous interaction with the client website.
Paulo Dos Santos, Founder and CEO of Nuvem Computing comments, “Celebrus is a unique, proven technology which will benefit our customers by empowering them to understand their overall markets in greater detail, and also therefore better serve their individual customers.”
Nuvem will typically re-sell Celebrus as a stand-alone product but will oversee the implementation and consulting as well as first level support for the product, with Celebrus providing secondary support should it be required. The partnership will enable Celebrus to reach the South African market as well as any other geographical areas which Nuvem may branch into in the future.
Simon Burton, Managing Director of Celebrus Technologies concludes, “The data that Celebrus Technologies is able to gather and present is invaluable to businesses with an online channel. The partnership with Nuvem allows us to reach a completely new market and share the ability to gain a wider insight into the online behaviour of their customers.”
About Celebrus Technologies
Celebrus Technologies delivers complete, real-time data, on online individual visitors’ behaviour, environment and experience, and processes that in real-time to power Customer Data Hubs, and drive cross-channel behavioural targeting, real-time personalisation & interaction management. With its tag-free content push, it can also provide a personalisation overlay for existing web sites and apps too.
Celebrus Technologies captures and analyses interaction at the user interface from any mobile or laptop browser, including Flash/Flex components, video players and many apps.
Celebrus Technologies’ systems have come to define a new approach to the integration of online applications into an enterprise’s Information Architecture. The system’s User Interface Capture functionality provides a definitive, flexible and reusable source of customer, behavioural, process and performance data from any internet, intranet or extranet application.
Celebrus Technologies delivers its solutions directly and via a range of OEM, reseller and system integration partners around the world. Direct customers include AXA, Belron (Autoglass), directgov, Rank Interactive, P&O Ferries and ghd. Celebrus Technologies’ partners include the SAS Institute, IS Solutions PLC, Teradata Corporation, OnMarc, Oracle, Microstrategy, Sybase and BIMA Consulting.
What is a Customer Data Hub?
Customer Data Hubs are a new way of thinking about managing your online and offline customer interactions. A Customer Data Hub is a place to accumulate records of customers' and visitors' behaviour and experience of an enterprise.
These records typically contain a "customer profile" for each visitor, this profile will hold static information about visitors - things like their name, address, account number etc. and the Hub will also contain "behaviour records", that record individuals undertaking specific actions or activities (like purchasing or searching for products, or registering for the site).
In this way the Customer Data Hub becomes a place to hold all the key business and behavioural data for a customer. Some companies just use these hubs to keep track of online visitors and activity, but they can be used to compile a complete cross-channel view of the customer. Other businesses also augment a customer record with data from BI or other systems – adding information like suggested credit limits, or "next best offer" or "product recommendations".
Adding this type of data is important as the second reason for implementing a customer data hub is that they can be used to drive personalised messages to the visitor or to drive trigger-based marketing campaigns.
Customer Data Hubs can drive dynamic programs like Basket Re-marketing, Customer Retention, Behavioural Targeting and even provide triggers for key business processes like Churn Management or Anti-Fraud programs.
For further information, please contact:
Tel: +44 (0)1635 230 630
Fax: +44 (0)1635 230 435
Jenny Williams / David Beesley
The itpr Group
Tel: +44 (0)1932 578 800
Fax: +44 (0)1932 578 801