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Get the Latest CDP Benchmark Report

Compare 8 of today’s leading Customer Data Platforms across critical capabilities, and real-world tradeoffs for enterprise marketing

 

Confidently evaluate and avoid hidden compromises when it comes to:

  • Digital Identity & Customer Profiles

    Who can identify and authenticate users across channels, sessions, and devices - instantly

  • Cookieless & Anonymous ID Capture

    Who can capture all customer behavior for personalization without relying on third-party cookies

  • AI-Ready Data, Compliance & Consent

    How do CDPs manage data activation, privacy, data governance, security and more

 

The CDP Benchmark Report demystifies customer data platforms, outlining the capabilities that separate legacy tech from truly enterprise-ready solutions.

Go beyond feature lists and quadrants to learn what to look for across 34 critical areas before investing in or replacing a core piece of your martech stack. 

Download The Report

Better than a CDP: Celebrus

Discover how a modern data platform can transform your business, drive growth, and solve your biggest challenges.

Deliver on Campaigns

Deliver on Campaigns

Bigger audiences, smarter spending, stronger ROI

Ai

Get AI-Ready Data Models

Out-of-the-box, unbiased models for better decisions

Open Connectivity

Improve CX Journeys

Personalized journeys for proven impact

Bring your own analytics

Measure What Matters

Analytics you need, analytics you can use

Celebrus solves key gaps that no other platform can solve

Celebrus works alongside your existing CDP to fill data gaps or completely replace it with superior capabilities. See how vendors like Adobe, Tealium, Amperity and mParticle compare where it matters, and why Celebrus consistently comes out ahead. 

Identity Resolution

Cross-domain continuance persists identity data

48% fewer transaction abandonments

Smarter Personalization

Stay relevant and deliver hyper-personalized messages

85% faster personalization deployment

Accurate Attribution

Know exactly which touchpoints drive conversions

37% savings in cost-per-acquisition (CPA)

Historical Profiles

Track past trends with data that lasts longer than 7 days.

90% success in predicting intent to leave

Level-up your marketing automation with Celebrus

How Celebrus empowers your organization’s marketing efforts:

Frictionless Data Capture
Instantly capture and manage first-party data. No tag management needed.

Marketing Signals
Transparent scoring for customer behaviors based on interest and intent.

Customer Experience
Reshape the customer journey with better data: clean, complete identity profiles, captured directly at the source for in-the-moment personalized offers.

37% CPA

Savings and 4.6x higher CTR resulted from smarter paid media campaigns powered by Celebrus.

$12m

In incremental revenue from one campaign using Celebrus triggers to enable real-time personalization.

85% faster

Deployment of targeted messages saved millions and prevented costly compliance fines.