Transformation: Phase 2 in the Celebrus process

Transforming Web Data to Business and Customer Events

Having all the raw data at your fingertips is just the first step. Next you need to transform this click-stream, behavioral, environmental and content data into business information and customer insight.

The Celebrus Customer Insight Platform uses Celebrus's unique pre-built models to provide this transformation. They enable rapid deployment on any site via a simple configuration interface that translates the collected clickstream data into business objects which represent transactions, campaigns, performance, form usage, user and customer profiles, etc.

This unique approach means that you are able to implement a complete and detailed analysis of your site and its users with a minimum of effort. This also means that it is possible to re-analyze historical raw data, to dig deeper into emerging behavior, understand the impact of site changes or see when campaigns were incorrectly implemented – and correct your analysis.

Celebrus's open APIs also allow you to add further custom analyzes, with access to the complete raw data set.

Learn more about the next phase (Delivery).