Technology Benefits
The technology which under-pins our solution is not just technology for technology's sake - it provides significant operational and business benefits. These range from light-touch/zero-touch deployment, through reduction in on-going maintenance to improved site performance.
Customer Insight Platform - Robust, Proven, Functional
Celebrus products are all part of our Customer Insight Platform,
This coherent suite of components is designed to allow our customers to build and implement a wide variety of products and solutions.
This platform has evolved over 10 years to provide the most robust and functional solution available on the market today.
Rapid Deployment & Complete Data
The platform exploits Celebrus's unique, patented data capture technology, and our ground-breaking analytical/modeling approach to provide solutions that can be deployed in days and deliver valuable customer, business and behavioral data within minutes.
Client-side Interaction Capture
Our client-side interaction capture technology means that you get a completely accurate view of every visitor and every interaction they make with your online assets and applications.
This provides a solid foundation for application development - 100% data capture, ABCe certified accuracy and detailed data at the level of the individual means that it is a foundation you can build on. Customers typically start with a simple application like campaign attribution or BI support and build from there - each new application exploiting the investment in the Celebrus Technologies Customer Insight Platform.
Any Platform, Any Browser, Any Application
Celebrus's Customer Insight Platform and components provide solutions that will meet the needs of almost any application.
Whether your visitors are using PC's, mobile devices or gaming consoles -
Whether your applications are implemented as static HTML web pages, video, AJAX, Adobe Flash,Flex or standalone AIR applications.
Whether you are building marketing, interaction management, multichannel integration or Fraud detection & prevention applications.
True Real-Time Capabilities
Celebrus captures the data from the visitors in real-time, providing a second-by-second data stream of interaction and experience. Our real-time analytical systems process this data using advanced state/event machines, meaning that the analysis of an individual action is completed in milliseconds, and immediately available. The embedded real-time triggering and content push systems extend this real-time functionality to allow injection of content into the user's browsing sessions in real time.
Using this functionality and components it is a simple matter to build real-time personalization solutions or even provide personalization bolt-ons to existing online applications or web sites.
Pre-designed and Proven Data Models
Each Celebrus component comes ready-built with the supporting data models it needs. Whether this is summarized data models for reporting or BI applications or customer and behavior-oriented customer datamarts or the warehousing capabilities of detailed data models that records every interaction and experience of every single visitor, Celebrus's platforms provide what you need.
This means that deployments are fast and simple, customers have completed installations within a single day, from running the Celebrus installers to having live data populating their customer datamarts and warehouse solution. We are aware of no competing solution that can achieve this.
With support for Oracle, Teradata and MySQL databases, and the capacity to scale to the largest websites via advanced and integrated clustering capabilities, you have the freedom to choose your strategy for integrating Celebrus with your corporate Information Architecture, confident that it can grow with your business and applications.
DeploymentCelebrus's Dynamic Collection Technology utilizes a single unchanging insert (AKA "CSA" or Client-Side Adaptor) which is included in each page delivered to the visitor's browser. Because the CSA is always the same and needs no variables or other page-specific content it can simply be included by a single change to the page template, typically as part of the footer that includes the site's copyright notice.
It is even possible to use the site's network infrastructure to make changes without ever touching the page content or CMS. In this way zero-touch deployments can be made, allowing the most complex sites and even enterprise applications to be fully "instrumented".
Our technology dynamically adapts to the content of each page and has been proven in billions of pages over more than 8 years. This means that pre-deployment testing can be minimized, allowing typical roll-outs to be completed in less than a week, including test time.
Higher Availability - Lower Risk
Unlike traditional tagging systems our Dynamic Collection technology is engineered to avoid any site performance or page load performance being impacted by network or server failure. The system also includes automated monitoring tools which can be used to automatically disable the Dynamic Collection in the event of network or server overload or degradation. As a single change is needed to de-instrument the site so manual de-installation can be achieved in seconds - traditional tag-based solutions which require an un-tagged version of the site or application to be deployed and pushed through caches etc. can mean that it can take several days to remove problem tags from a site.
Performance
Because the CSA is cached by the client browser, the page load time experienced by the user is virtually unchanged and the overhead of traditional tagging systems is avoided. Live testing by several customers on large international sites has shown that it is not possible to detect any difference in the customer's experience when Celebrus systems are deployed.
Automated Performance Monitoring
The fact that our systems are measuring the visitor's exact experience (including page load times and business process performance) at their browser and are able to alert operations to performance problems via SMS or e-mail, in real-time, means that most customers discover that Celebrus is able to improve both performance and availability of their sites, applications and business processes.
Data Integration
Leverage Site Development Investments
When you build and deploy any web application, a major part of your development work is data integration. This data integration brings together a wide range of data to form each page - often including CRM data, Promotional data, Product and Pricing data, Availability and Customer Data. Celebrus's unique collection process means that we are able to leverage this data integration by capturing the information you need at the point of integration - in the page.
A Single Source of Online Data
All the information related to a session including information like promotions, price, advertising or stock data is an integrated part of the data models Celebrus will provide. This transforms into reduced deployment costs (as little or no back-end data integration is needed) and also supports Celebrus's "platform" proposition as this single system provides all the data you need from the online channel to support your marketing, BI, personalization and CRM projects.
The data our systems deliver is heavily contextualized both in terms of the relationship of a each captured, real-time event to the session it came from, and it's relationship with the page's content. So a click not only records the session and the user the click belonged to, but the name hierarchy of the object in the page that was clicked, the alt-text and image associated with the click, any href related to the click, the position on the screen, the scroll position of the page, any keys pressed when the click happened and about 50 other properties.
Reduced Cost of Ownership
No Variables = No Maintenance
Because Celebrus's CSA is never changing, no maintenance nightmare, Dynamic Collection provides a fit-and-forget model.
All the Data, All the Time
Because Celebrus's approach is to collect ALL the data from EVERY session, you never have to go back and "re-tag" the site to get additional data for a new piece of analysis - fit and forget.
Analysis that Survives a Re-design
Because the complete context we capture includes the names you gave to objects, in most cases a "redesign" of the site will have no effect on the analysis we perform, as the data objects will typically
retain these names, so re-skinning a site requires no maintenance.
Because all the data is captured and the business logic and analysis is performed post-capture, if suddenly things change, and you need to re-analyze yesterday, last week or last month, no worries; all the data is there. You can change the model configuration, update some business logic, make a new segmentation or compensate for that marketing campaign that ran with the wrong landing page!
