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Today's consumers expect a seamless experience no matter what channel they choose to use but with the ever increasing number of customer touch points and channels this is not an easy task. It is, however, a critical business challenge that organisations must address as customers' expectations of brands continue to heighten.
What is a Single Customer View?
A Single Customer View (SCV) provides businesses with the ability to track customers and their communications across every channel. The obvious benefits of this include much improved customer service levels, better customer retention, higher conversion rates and hopefully an improved overall customer lifetime value (CLV).
For organisations this also leads to better communications between traditionally separate teams and a more cooperative approach to customer service.
Celebrus' individual-level online behavioural data
The very foundation of Celebrus is the provision of individual-level online behavioural data - how that specific customer behaved on those particular channels. This is clearly different from aggregated data which focuses on identifying trends through questions such as "how many people dropped off that page", "how has the conversion rate changed over the last 3 months". Instead of trends we'll tell you the WHO. And by knowing WHO you have much greater insight into the WHY and WHAT TO DO NEXT.
Celebrus does this by capturing individual-level data from the key online channels including:-
Through bringing this multi-channel data together an organisation can build a complete picture of each individual's interactions with them across all of these touch points, enabling the development of a truly SINGLE customer view.
To explain the concept of how Celebrus' data feeds help organisations build a complete picture of their individual customers we developed this video about building a customer data hub.
Discover which channels Celebrus collects data from and the basics of how it's done.
As well as web browsers Celebrus also provides support for collection from rich media such as Flash, Flex and Adobe AIR, various media players such as Windows Media Player, Real-Player, embedded YouTube and Facebook pages, Twitter feeds, Google+, LinkedIn, mobile platforms and iOS and Android Apps. The document below outlines what data is collected from which channels to give you the full picture.
To find out how feeding Celebrus data into the Teradata Integrated Channel Intelligence (ICI) can help you build a single omni-channel customer view download this document.
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