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Right person, right message, right time and, now, right channel. It's a list of desirable communication goals that's easy to reel off, but extremely difficult to get right. It has been proven over and over again, however, that the more relevant a communication is in terms of timing, messaging and appropriate channel the more effective it is. And you don't get more relevant than a highly personalised communication based on that individual - that's true one-to-one communications.
By understanding the details of an individual's behaviour across your online channels you can transform the relevance of your communications and send real one-to-one communications. For example:-
Using Celebrus to drive highly targeted and relevant email communications has led to dramatic improvements in conversion rates and revenue per email for our clients. To help you assess the impact Celebrus data could have on your business we have put together an email marketing uplift calculator. The calculator estimates, based on average results from our clients, the increase you could see in revenue driven by your email marketing through using Celebrus data to personalise a specified proportion of your emails. The calculations cover both improved conversion rates and increased revenue per email, hence the two different sections which add up to the Total Uplift from Personalisation. Insert your own data into the boxes to estimate how much more successful your email campaigns could be with Celebrus data.
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