Marketing Attribution
Celebrus enables you to gather individual-level online data from across your digital channels including every online interaction each customer has had with your brand. From this detailed data you can build a clear picture of the role of each customer touch point in the sales cycle and then attribute a financial value to them, moving you way beyond last click modelling. This in-depth understanding enables you to build robust and accurate attribution models to help you:-
- Evaluate marketing effectiveness in terms of both channel and message/creative
- Understand the true importance and worth of each marketing activity in driving business value
- Prove and maximise the return on marketing investments
- Secure marketing budgets and get management buy-in for your plans
- Optimise marketing spend across the digital channels
- Allocate affiliate payments fairly
Marketing Attribution White Paper
Learn how Celebrus Technologies enables organisations to understand every online interaction by individuals across a multitude of digital channels and devices. The theory is brought to life through a fictitious case study and a few of the decisions to be made by each business when developing of their own digital attribution models are considered.
Marketing Attribution Case Study Video
This video case study explains how UK insurer Hiscox built full customer lifecycle models that enabled them to attach an actual value to each customer touch point. The results included an increased focus on display and a 10% saving in PPC spend.
Watch the video here...Marketing Attribution Case Study - Hiscox Insurance
This is the written version of the Hiscox case study video which explains in a little more detail the process they went through using data available via their Celebrus Technologies software and the work done by Celebrus partner Shomei.
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