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Whilst the majority of Celebrus clients use our data and real-time personalisation software to achieve marketing objectives around loyalty, revenue and costs, some have found invaluable and ingenious uses for us as another weapon in their fraud detection armoury.
The individual-level nature of Celebrus’ multi-channel behavioural data gives a unique view of each visitor including their environment (IP address, device, browser etc.) and behaviour (from navigation and clicks right down to mouse moves and keystrokes) over time means that Celebrus can give a complete picture of that individual’s behaviour across your online channels.
A few examples of this highly granular data helps identify potential fraud include:-
Other fraud detection ideas crop up consistently in different types of Celebrus clients - once you have the data your analysts and fraud team will love playing with it to identify potential fraud.
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