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Celebrus has introduced a new feed of digital big data into the Teradata Aster MapReduce Platform. This new feed delivers semi-structured digital channel behavioural data from Celebrus into the Teradata Aster MapReduce Platform.
Details of the new data feed
Download this document for further information about Celebrus' data feed into the Teradata Aster MapReduce platform.
Alternatively to read our press release introducing this new capability please click here.
Gathering data across multiple digital channels
We have also recently introduced new functionality which enables us to gather data on individual's social interactions through a brand’s website such as tweeting, re-tweeting, liking, un-liking and sharing. For further details read the press release here or visit this page to download a document showing what data we collect from which channels.
Case studies showing the value of Celebrus data
UK insurance company Hiscox used Celebrus to create attribution models which took into account the full customer lifecycle, not just the last click. In doing so they were able to increase their marketing effectiveness and reduce their PPC spend by 10% for re-investment in more effective marketing activities. Visit this page to download the case study or click here to watch the video.
JD Williams, the UK's largest internet and catalogue fashion retailer with 35 brands and over two million customers, has been using Celebrus to create multi-channel customer insight in order to drive enhanced segmentation and communications. Read the case study here to or watch the video here.
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