Customer Analytics

Trying to power your customer analytics with poor quality or aggregated data is like trying to win a Formula One race on a horse - there just isn't enough horse-power to meet the challenge.

To truly understand your customers you need to know about each of them individually.  And that doesn't just mean knowing their purchase history, it means developing a far deeper understanding of their wants, needs and motivations.  Here are just a few examples:-

• Their wants, e.g. which products have they browsed several times but never purchased
• Their channel preferences, e.g. do they use catalogue product references when searching for products online then purchase via the call centre
• Their brand awareness e.g. do they arrive on your site as direct traffic or having put your brand name into Google or via a generic search term
• Their price sensitivity e.g. did they arrive from a search for "cheap...", have they interacted with your price comparison information on the website or do they only browse your premium products
• Their technology preferences e.g. did they browse your site on a tablet, smartphone or desktop...or all three over time
• Their social view e.g. have they interacted with your Facebook apps, Tweeted about you or looked at your product videos on YouTube

Including the highly granular digital big data from Celebrus in your customer analytics and intelligence programme gives you incredible power with which to drive highly valuable actions from as yet un-seen customer insight.