Transform the way you connect with customers

Celebrus enables you to transform the way you connect with your customers in order to grow revenues, strengthen brand loyalty and maximise lifetime customer value.  We also help you solve key marketing challenges such as:

• How can I develop a single customer view?
• How can I retain my existing clients and increase brand loyalty?
• How do I increase my conversion rates?
• How should I best segment and profile my customers?
• How do I maximise my return on marketing investment?
• How can I ensure an excellent multi-channel customer experience?
• How do I attract more new customers?

Here are some examples of solutions that Celebrus is powering in combination with our partners:

Building a single customer view

Customers interact with brands over numerous channels nowadays and expect to be treated as a single individual, not a series of fragmented contacts who receive inconsistent messages and experiences across different channels.  Through adding a complete understanding of individual customers’ interactions with websites, mobile devices and rich media applications into a Customer Data Hub or data warehouse, Celebrus customers are building a true, complete and detailed picture of their customers across all channels.  This enables them to improve their customer communications and experience, as well as supporting programme such as channel optimization.

For an example, please see the JD Williams case study

Delivering real-time, one-to-one personalization

With consumers being bombarded with innumerable messages across an exploding number of channels, getting brand cut through is increasingly difficult.  By delivering truly relevant content and messages in real-time you can maximise the attention your brand receives and increase your conversation rates.  Through an understanding your customers’ current and previous behaviours and interactions with your website, mobile applications and social channels you can deliver truly relevant content and offers on the web page in real-time.

For an example please see the FBTO case study

Campaign Attribution

Traditionally campaign effectiveness has been measured by attributing success to the last click or action.  This ignores all previous interactions that customer has had with the brand and effectively nullifies their importance, resulting in incorrect budget allocation and marketing efforts.  Through looking at individual customers you can understand exactly which marketing activities drove which actions, thereby enabling the development of a full customer lifecycle campaign attribution model which takes into account the impact of all marketing communications and not just the activity which lead to actual purchase.  From this insight budgets and plans can be optimized based on each activity’s role and effectiveness in the customer lifecycle, leading to benefits such as cost savings in paid search and improved marketing effectiveness.

For an example please see the Hiscox case study 

Re-targeting

 
Re-targeting with highly relevant messages and offers to customers who have shown an interest in certain products and services is proven to drive higher conversion rates than standard marketing communications.  Having a detailed understanding of what products customers have looked at, how frequently and when most recently they did so, enables you to drive personalised re-targeting programmes which drive revenue and improve customer retention.  With Celebrus we not only see what they have put into their basket, but we also pick up the products customers looked during the browsing phase, so you can also re-target around those criteria, for example, prioritizing certain customers for stock replenishment programmes based on how frequently they have looked at a certain product. 

Cross-Channel Marketing

Customers use a variety of channels at different stages of the buying cycle, however some channels are likely to be more cost effective for you than others as well was providers of a better customer experience. 
By exploiting Celebrus captured data, companies are implementing a variety of clever and advanced cross channel marketing programs. For example, customers have generated programs that alert the call center to contact known customers when they abandon key purchase processes, or exhibit behavior known to indicate a likelihood to purchase. These programs have demonstrated that targeting like this can close one in three of all customers contacted!