SAS® for Customer Experience Analytics
Actionable multi-channel customer experience intelligence
This ground-breaking solution utilizes Celebrus's Dynamic Collection technology to gather detailed data from the web channel for integration with information across the multichannel enterprise, and then applies SAS’s market-leading BI platform to deliver more detailed insight and understanding than was ever before possible.
The rest of this page provides an overview of the solution, but to find out more or download brochures or white papers, please visit SAS’s web site. For an independent analysis of the solution, see what Bloor Research had to say about our offerings in this IT Insight article.
SAS® for Customer Experience Analytics
Most organizations have not harnessed the data collection opportunities made possible by the web and other channels. Current pure play web analytics providers are not able to provide actionable insight, while most BI providers cannot gather accurate and timely interaction data. Until now.
SAS® for Customer Experience Analytics is the world's first solution to combine dynamic real-time online data collection with industry-leading SAS customer intelligence.
In a multi-channel world, you can understand precisely what customers are doing online, and apply that insight across all channels and touchpoints: building revenue by gaining actionable multi-channel intelligence. You can track and see every aspect of an individual customer's experience: every decision made, everything they do, timed to the millisecond.
• Avoid costly and labor-intensive tagging, network packet sniffers and web log analyzers
• Optimize channel effectiveness and channel profitability
• Target the best customers with relevant offers and campaigns
• Incorporate multiple data sources from inside and outside the enterprise
• Have total scalability for massive amounts of complex data
• Deliver a far richer and more profitable customer experience
• Understand site performance and be proactive in making service improvements
You have the potential to increase revenue while reducing cost of sale and cost to serve, to improve marketing and campaign effectiveness, customer acquisition and loyalty, to focus on the best content to enhance site performance and, ultimately, drive a more profitable multi-channel strategy.
