Information for IT Professionals
Celebrus Technologies provide components and technology to allow organizations to build and implement solutions needing accurate, detailed data from online applications and web sites.
Our technology is used by:
- End User IT teams - in implementing in-house customer insight systems, customer data marts and real-time personalization solutions. Two examples are JD Williams, FBTO (see links on the right).
- Systems Integrators - in building solutions for their customers and vertical markets, where Celebrus provides the online channel data capture, analysis and delivery. Two examples are OnMarc for Achis and IS Solutions for Toyota.
- Software Vendor development teams - where Celebrus provides vital online channel components to allow them to develop online channel modules for existing solutions or complete products Here are two examples: Smart Focus, SAS
- Solution Providers - where Celebrus provides the data required to power their service or solution. Here are two examples: Magiq and Dataium.
Our Perspective & Objective
Celebrus Technologies are obsessive about the importance of the online channel to today's businesses. We think that it is vital that organizations capture and exploit the data from their online channels. This data provides key insights into your business processes, customers and prospective customers.
Celebrus aims to provide the most complete and effective approach to the capture, analysis and exploitation of this data - or as we often describe it - the process of bringing the online channel online - this slide set from a recent UK conference discusses the issues and opportunities that this integration presents.
We think that the IT team and CIO have a vital role in making this data available to the rest of the business (and marketing in particular). Our whitepapers Be a Data Hero and 10 Top Tips for IT focus on this topic, and how the technical functions can leverage Celebrus technology to make significant difference to almost any business.
