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Online Customer Intelligence Platform

Celebrus products are structured as a set of modules contained within an integrated platform; the Celebrus Technologies Customer Insight Platform. In this platform the same capture and transformation systems can drive multiple applications, and when additional modules are needed these can be simply added to an existing installation, typically without interrupting live operation.

Celebrus' unique, multi-patented technology has proven itself on some of the world’s largest and most successful web sites and brings together three key functions into an integrated suite of modules:-

  • Capture - detailed, accurate, real-time data capture from the online channel including visitor behaviour, customer experience, business processes, environment, content and experience from any website or browser-based application. Includes support for mobile, Flash/Flex and standalone Adobe AIR applications as well as iOS and Android mobile applications plus Facebook, LinkedIn, Twitter, Google+ and YouTube pages placed into websites via iFrames.
  • Transformation - our unique, pre-built business and behavioural models convert this captured data into business events, customer and transaction data with a pre-defined, open data schema. This transformation, being available within milliseconds of capture, provides true real-time application support.
  • Delivery - from real-time APIs and our unique tag-free content push, through a set of self-building, world-class customer and process-focused data models and customer data marts, Celebrus' Customer Insight Platform delivers what you need to drive your online and multi-channel marketing and business processes.

Online Customer Data

With consumers interacting with brands across a ever-widening array of channels and devices, online customer data giving precise details of individuals' interactions with a brands' websites, social media, mobile apps and other digital channels is increasingly essential if organisations are to truly engage their customers and prospects. 

To find out how the modules of the Celebrus solution provide this highly granular data in real-time download our Customer Insight Platform Modules document.

Attachments:
Download this file (FINAL_Customer_Insight_Platform_Modules_Product_Description.pdf)Celebrus Customer Insight Platform

Multi-channel Data Collection

As well as web browsers Celebrus also provides support for collection from rich media such as Flash, Flex and Adobe AIR, various media players such as Windows Media Player, Real-Player, embedded YouTube and Facebook pages, Twitter feeds, Google+, LinkedIn, mobile platforms and iOS (ipad, iphone and ipod) and Android Apps.  The document below outlines what data is collected from which channels to give you the full picture.

Attachments:
Download this file (Celebrus Technologies multi-channel data collection.pdf)Celebrus Technologies multi-channel data collection.pdf