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The Detailed Data Store (DDS) is a data model containing detailed session and transaction records compiled from collected data. Celebrus captures interaction data from all browsers, mobile phones and social network applications and delivers that data into a fixed, structured, relational database (DDS) to provide an unparalleled opportunity to understand the user's behaviour across all the online channels. Developed over five years of work with leading global brands and partners, we are confident that the DDS’s data model provides an optimised environment to segment and profile individuals to support all online or cross-channel business requirements.
The DDS module not only provides a pre-built datamodel, but also all the appropriate analytical models and configuration interfaces to implement a DDS solution “out-of-the-box” without traditional model-development activities. Many customers are using their DDS to augment existing data warehouse applications with online channel information to provide the 360-degree view of the customer.
As Celebrus' analysis is designed to provide the linkage from visitor session to visitor – assigning every action and visit to the individual, customer or prospect – it is typically very simple to integrate a DDS system into your information architecture or existing data warehouse. You define the mechanism you want to use for customer identification (e-mail, log-in, cookie, in-page data, or any combination of the above) and the DDS provides a linkage to that Customer ID from every single table.
Celebrus' DDS systems can be implemented on MySQL, Oracle, SAS or Teradata environments. Each of these implementations has been proven in live service and demonstrated the ability to support the traffic and data requirements of sites with tens of millions of visits a month. With our ability to support the latest generations of database appliances and hardware and the Platform’s clustering capability, performance and scalability is assured.
To find out how the DDS fits into the Celebrus Customer Insight Platform download this document.
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