Audience Behavioural Intelligence

Celebrus’ Audience Behavioural Intelligence (ABI) module provides a complete customer data mart, recording the behaviour, profile and history of every individual site visitor. The ABI data mart automatically creates visitor records from the data provided by the Celebrus capture and transformation processes and builds these records of individual visitors into complete, long-term customer profiles.

ABI’s ability to automatically capture, collate and constantly update detailed behavioural and profile records for every visitor to your site provides the foundation for focused and accurate marketing campaigns, CRM projects and anti-defection programmes.

ABI leverages the online channel’s power to track people in their journey from a first casual visit to their position as a loyal brand advocate. ABI starts with anonymous records of unidentified visitors and then uses Celebrus’ rich data feed to build these records into detailed customer profiles, even including off-line and cross-channel data and back office recommendations. Analysis of these long-term records will help you understand how to convert prospects to purchasers and how to spot potential defectors and optimise your customer interactions.

When ABI is deployed with the Celebrus real-time suite, access is available to ABI’s complete view of each customer's interaction history as well as additional data stored in ABI, for example product recommendations based on algorithms and models developed offline.  This functionality enables truly powerful one-to-one real-time personalisation of in-page content or real-time triggering of external or cross channel CRM activity.