Privacy and our Products 

 

Privacy and the protection of personal information are important issues in today's on-line environment.  

Celebrus Technologies are very aware of these issues in the design and deployment of our solutions. We believe we offer some of the safest and most privacy-conscious solutions on the market, and continue to deliver leading-edge data collection and analytical products, which embody advanced encryption, opt-out technologies, P3P support and license controlled security measures.

Compliant & Controllable

We have designed our products to allow compliance with all currently defined or proposed legislation. The data capture only occurs within the HTML pages, or Flash/AIR applications which the site owner has instrumented. So it's a lot like a call center, where the caller is informed that the call "is being monitored for training and service quality reasons".

Where sensitive information is concerned the systems can be configured to prevent collection or storage of such information. Special versions of the product for sensitive (Government, School etc.) applications can be provided where the capability to gather any personal information (entered text, page content etc.) is completely disabled .

Celebrus never gathers other information from your disk or computer. If Celebrus is being used to monitor a site which provides cookies for its visitors, then it will collect a copy of this data for inclusion in any analysis, but again this can be controlled by the site operator.

The collection server allows precise control of data captured, to allow the site owner to operate the system in accordance with any relevant legislation and to meet their requirements for performance, usage and usability monitoring. So, in some circumstances the system will just record page load and unload times, so that your application provider or ISP can monitor response time and fix problems you are experiencing. In another situation the site owner may collect mouse clicks or field entries from some pages, to help them understand how people are using the pages and to help them build better sites.

The collection systems allow the site's visitors to control their own data collection - limiting the collection of textual data or stopping data collection completely. Data on how to do this is provided via the compact privacy policy (P3P policy) provided by the collection servers. Some site operators may also provide pages to control collection - on this site there are links here to control the data we collect from you.

Safe and Secure

Celebrus Technologies will use full SSL protocols when monitoring activity on secure pages, this ensures that the site's security is not compromised. Celebrus encrypts all transmitted data (even from non-secure pages), so no-one else can read the information it gathers - rendering the collection processes more secure than the web site itself.

When you leave a site that uses Celebrus, data collection will automatically stop.

Site operators who use our solutions determine how much (or little) data to collect and we require them to clearly inform their customers of the information they are collecting and why they are collecting it, and what they will do with it.

Sites using Celebrus must satisfy themselves that they have not configured the system in a way that breaches acceptable and legal standards of user security and privacy within their geography or environment. If the data they collect is to be linked to other personal information, or exported to other organizations, then the site owner should take qualified advice on the implications of any data protection, network or customer privacy legislation or codes of practice, which may apply to them.

Celebrus also advises its customers to notify their users of the information they collect and how it is processed, as part of their Privacy Policy. Organizations such as Trust-e (www.truste.org) can assist site owners in designing suitable privacy policies.

Celebrus Technologies

Celebrus technology delivers complete, real-time data on online visitors’ behavior, environment and experience; data to power Customer Data Hubs, driving online and cross-channel behavioral targeting, real-time personalization and interaction management.                     

Software solutions built using Celebrus are being used to drive, monitor and measure online marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and online performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for online fraud prevention.

The Celebrus Technologies Online Customer Insight Platform is one of the most capable sets of integrated, online customer-focused, tools sets on the market today. It allows organizations to deliver online and cross-channel behavioral targeting, personalization, CRM and interaction management applications faster and at lower cost than any other approach.