The Platform
Celebrus Technologies 7.1 represents the latest generation of one of the most mature customer experience solutions on the market. First delivered in 2000, Celebrus's unique, patented technology has proven itself on some of the largest and most successful websites.
Our Customer Insight Platform (CIP) brings together three key functions into an integrated suite of components, interfaces and products:
- Capture - detailed, accurate, real-time data capture for the online channel. Data on visitor behavior, customer experience, business processes, environment, content and experience from any browser-based application or online application. Includes support for mobile, Flash/Flex and standalone Adobe AIR applications.
- Transformation - our unique, pre-built business and behavioral models convert this captured data into business events, customer and transaction data at both detailed and summarized levels, with pre-defined, open data schema. This transformation being available within milliseconds of capture - providing true real-time application support...
- Delivery - from real-time APIs and our unique Tag-Free® content push, through a set of self-building, world-class customer and process-focused data models and customer datamarts to a complete suite of reporting solutions, Celebrus's Customer Insight Platform delivers what you need to drive your online and multi-channel marketing and business processes.
