Shop Direct Group Wins Oracle Retail Week ‘Non-store Retailer of the Year Award’

18 March 2011: Speed-Trap congratulates Shop Direct, on winning the 2011 Oracle Retail Week Award for ‘Non-Store Retailer of the Year’, beating household names such as ASOS, Amazon and Ocado. The Shop Direct Group is the UK’s 4th largest online retailer, with brands including Littlewoods, Very, Kays and Additions.

The award highlights a highly successful year for the multi-channel retailer, which has been a Speed-Trap customer since 2009.

As the first industry-wide ceremony of its kind, the Oracle Retail Week Awards have been celebrating excellence and innovation in the retail industry since 1996. Winners of the highly sought after awards are recognized across the industry as being market-leaders, and as such, the awards ceremony holds great prestige. This year, the ceremony was held on Thursday, 17th March at the Grosvenor House Hotel, Park Lane, London, with over 1500 guests in attendance. The full shortlist for the Non-Store Retailer award was Amazon, ASOS, eSpare, Kiddicare, Ocado and Wiggle.

ENDS

About Speed-Trap

Speed-Trap technology delivers complete, real-time data, on online visitors’ behavior, environment and experience; data to power Customer Data Hubs, driving online and cross-channel behavioral targeting, real-time personalization & interaction management – complete online customer insight.

Speed-Trap’s Web 2.0 technology captures and analyzes interaction at the user interface – whatever the device e.g. mobile, iPhone, PDA, gaming console, or technology deployed e.g. webpage, Adobe AIR, Silverlight, Flash, Flex, AJAX etc. – to deliver complete real-time data on every visitor and user of all your online applications.

Speed-Trap’s systems have come to define a new approach to the integration of online applications into an enterprise’s Information Architecture. The system’s User Interface Capture functionality provides a definitive, flexible and reusable source of customer, behavioral, process and performance data from any internet, intranet or extranet application.

Speed-Trap’s customers use their patented and tag-free Dynamic Collection™ solutions to drive applications as diverse as Fraud Detection, Marketing Automation, Campaign Measurement, Usability & Design, CRM systems and Web Analytics.

With options to directly populate Enterprise Data warehouses via its partnership with Teradata, it represents the leading edge of advanced online channel data capture, analysis and delivery systems. Companies like The SAS Institute utilizes Speed-Trap’s technology in their SAS for Customer Experience Analytics product that couples their world-class analytics, marketing tools with Speed-Trap technology to provide integrated cross-channel marketing and customer insight.

Based in the UK, Speed-Trap delivers its solutions directly and via a range of OEM, reseller and system integration partners around the world. Direct customers include AXA, Belron (Autoglass), directgov, Rank Interactive, P&O Ferries and ghd. Speed-Trap’s partners include the SAS Institute, IS Solutions PLC, Teradata Corporation, OnMarc, Oracle and BIMA Consulting.

Media Contacts

For further information, please contact:

Malcolm Duckett
Speed-Trap
Tel: +44 (0)1635 230 630
Fax: +44 (0)1635 230 435
Email: malcolm.duckett@speed-trap.com

Will Gardiner
The itpr Group
Tel: +44 (0)1932 578 800
Fax: +44 (0)1932 578 801
Email: willg@itpr.co.uk

Celebrus Technologies

Celebrus technology delivers complete, real-time data on online visitors’ behavior, environment and experience; data to power Customer Data Hubs, driving online and cross-channel behavioral targeting, real-time personalization and interaction management.

Software solutions built using Celebrus are being used to drive, monitor and measure online marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and online performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for online fraud prevention.

The Celebrus Technologies Online Customer Insight Platform is one of the most capable sets of integrated, online customer-focused, tools sets on the market today. It allows organizations to deliver online and cross-channel behavioral targeting, personalization, CRM and interaction management applications faster and at lower cost than any other approach.