Celebrus helps power revolutionary Cloud Intelligence^TM platform for Dataium.

Subtitle

Dataium, a data utility company serving the automotive vertical uses Celebrus Technologies as critical component of its Cloud Intelligence services

27 July 2011: Dataium, the largest aggregator of online automotive shopping activity with over 20 million U.S. automotive consumers in its network, has adopted Celebrus’ technology to help build their Cloud Intelligence platform. Dataium’s technology services are based on shared data clouds which utilize data aggregated from thousands of websites to derive new knowledge from the online activity of tens of millions of Internet users. Celebrus provides Dataium a key technical component in the collection and management of consumer activity data. 

Notes to editors: This release should be read in the context of the recent announcement regarding Celebrus Technologies’ name change, accessible via this link: http://www.prnewswire.com/news-releases/speed-trap-becomes-celebrus-technologies-119607604.html

Dataium’s platform having only launched in August 2010 was recognized as the best Business Intelligence product of 2010 in January 2011. Celebrus Technologies provided Dataium, in a six-figure deal, key technical components for their solution and proved to be a significant catalyst in bringing the new product to market and achieving industry recognition. Dataium’s reporting applications are VisiCogn® Knowledge Centre a full functioning web based business intelligence reporting application and VisiCogn® INSITE, a desktop application not only provide real-time monitoring of websites, but provide unprecedented visibility into consumer behavior, market trends, and more. The information is utilized by leading manufacturers and retailers to guide sales, marketing, inventory alignment, promotional and web design decisions.

Eric Brown, CEO of Dataium, comments, “Celebrus is an exceptional partner providing amazing technology that dramatically enhances our solutions and are critical to our database infrastructure.”

Brown continues, “Celebrus Technologies’ agnostic method of deployment disguises the sophistication of their product itself, the wealth of data that Celebrus extracts can then be readily aggregated and normalized with unprecedented speed giving us a significant competitive advantage.”

Brown explains, “With the help of Celebrus Technologies’ we are providing our clients with the information they need to market to their customers’ on an individual basis, as well as, full visibility into current and future market demands. Using data such as real-time activity or historic visit information, our clients are able to feed this information into personalized marketing programmes that tailor website content dynamically or send targeted email campaigns to individuals. Further, research across our massive data cloud yields often surprising insight into consumer habits, intent, and market dynamics.”

Brown concludes, “Celebrus Technologies provides us with technical resources to look at data with a degree of scrutiny that would not otherwise be available. Analytical data on a website’s performance is one thing, but the sheer volume of information we gather empowers our clients to anticipate changes in the market and consumer desire to make the right marketing and operational decisions over and over again.”

ENDS

About Celebrus Technologies

Celebrus Technologies (formerly Speed-Trap), delivers complete, real-time data, on online individual visitors’ behavior, environment and experience, and processes that in real-time to power Customer Data Hubs, and drive cross-channel behavioral targeting, real-time personalization & interaction management. With its tag-free content push, it can also provide a personalisation overlay for existing web sites and apps too.

Celebrus Technologies captures and analyzes interaction at the user interface from any mobile or laptop browser, including Flash/Flex components, video players and many apps.

Celebrus Technologies’ systems have come to define a new approach to the integration of online applications into an enterprise’s Information Architecture. The system’s User Interface Capture functionality provides a definitive, flexible and reusable source of customer, behavioral, process and performance data from any internet, intranet or extranet application.

Celebrus Technologies delivers its solutions directly and via a range of OEM, reseller and system integration partners around the world. Direct customers include AXA, Belron (Autoglass), directgov, Rank Interactive, P&O Ferries and ghd. Celebrus Technologies’ partners include the SAS Institute, IS Solutions PLC, Teradata Corporation, OnMarc, Oracle, Microstrategy, Sybase and BIMA Consulting.

What is a Customer Data Hub?

Customer Data Hubs are a new way of thinking about managing your online and offline customer interactions. A Customer Data Hub is a place to accumulate records of customers' and visitors' behavior and experience of an enterprise.

These records typically contain a "customer profile" for each visitor, this profile will hold static information about visitors - things like their name, address, account number etc. and the Hub will also contain "behavior records", that record individuals undertaking specific actions or activities (like purchasing or searching for products, or registering for the site).

In this way the Customer Data Hub becomes a place to hold all the key business and behavioral data for a customer. Some companies just use these hubs to keep track of online visitors and activity, but they can be used to compile a complete cross-channel view of the customer. Other businesses also augment a customer record with data from BI or other systems – adding information like suggested credit limits, or "next best offer" or "product recommendations".

Adding this type of data is important as the second reason for implementing a customer data hub is that they can be used to drive personalized messages to the visitor or to drive trigger-based marketing campaigns.

Customer Data Hub can drive dynamic programs like Basket Re-marketing, Customer Retention, Behavioral Targeting and even provide triggers for key business processes like Churn Management or Anti-Fraud programs.

Media Contacts

For further information, please contact:

Katharine Hulls
Celebrus Technologies
Tel: +44 (0)1635 230 630 
Fax: +44 (0)1635 230 435 
Email: katharine.hulls@celebrus.com

Will Gardiner 
The itpr Group 
Tel: +44 (0)1932 578 800 
Fax: +44 (0)1932 578 801 
Email: willg@itpr.co.uk