New video produced by Celebrus explains how JD Williams Creates Multi-Channel Customer Insight via a Customer Data Hub.

 

 


Customer understanding underpins the success of any catalogue retailer; and as customers move online in ever larger numbers, the challenge is to increase understanding of new behavior in this channel to improve the relevance of each customer interaction.

For JD Williams, with 45% of revenue coming through the online channel across its 35 brands, traditional aggregated product based browsing data was simply not good enough to deliver the customer level insight required. Combining real-time and near real-time online information from Celebrus Technologies with offline information within the existing Teradata data warehouse has transformed customer understanding, ensuring the company can understand what customers ‘intended to buy’ as well as ‘what they purchased’.

From improving understanding of dropped and abandoned baskets, to creating new customer segments and gaining insight into the use of Smartphones to access the sites, JD Williams’ improved customer understanding is enabling enhanced personalization and the creation of a more relevant and enjoyable online customer experience.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 What is a Customer Data Hub?

A Customer Data Hub is a new way of thinking about managing your online and offline customer interactions.

It is a place to accumulate records of your customers' and visitors' behavior and experience of your business.

For an quick introduction watch this short cartoon.

 

 

How can a Customer Data Hub help my Business?

Building a customer data hub will help you develop applications and solutions that deliver the best in personalization, behavioral targeting, CRM and interaction management our customers are demonstrating that this type of "relevance marketing" can make big differences to your bottom line and to important issues like customer retention.