IWI - Celebrus Technologies Online Customer Intelligence
Celebrus Technologies have developed our IWI-compliant solution with Teradata, to provide a complete solution for the integration of the online channel into your corporate warehouse and information architecture.
Our Teradata Online Customer Intelligence solution links Celebrus Technologies' unique real-time, tag-free™ technology to Teradata's IWI physical data models, to provide a 360-degree view of the customer in near-real-time.
Understand and Act
Celebrus's online channel data enables businesses to understand and act on customers' cross-channel interactions – increasing their business efficiency and marketing success.
The online channel is the hottest source of detailed, accurate, real-time, customer, transactional, and business data. Celebrus lets you exploit the insight this data contains by providing a near real-time feed directly into Teradata’s IWI data models. Celebrus's IWI-compliant solution is a complete, ready-to-go application that will capture and transform data on your visitors’ behavior, experience, and actions, and write it directly into the pre-built IWI data models in your Teradata Warehouse. A single solution to all your online data needs.
Tag-free™ for Rapid Deployment
Our Tag-Free™ technology means our systems are simple and quick to deploy – even allowing you to monitor most web applications without a single change to the pages or code. Choose Celebrus Technologies as your online channel data source and be up and running next week!
PC, Play Station or iPhone
Celebrus's systems operate with the latest technology including Adobe Flash, Flex, AIR, video players and client devices from the humble PC to the smartest smart phone, from PDAs and even games consoles. So, Celebrus works with the latest applications your marketing team are developing, and the mobile devices your customers love to use.
Rich media & Dynamic Content
The data we provide supports applications across the enterprise; from producing a personalized voucher for a defecting customer, to delivering real-time dynamic pricing to close a sale, or fraud alerts on risky transactions
All the Data, All the Time
One of the key difficulties of implementing an online customer insight system is that at the beginning you will not know what data is going to prove to be important. You may well have some theories, or insight from another situation, but you cannot be certain what will prove to be the vital snippet of information which will lift your application from “also ran” to “star”.
This makes traditional tagging solutions tough to deploy (and expensive to maintain) as you don’t know what to tag for, and each change to the application demands a change to the tagging as well. Celebrus's tag-free approach removes this problem by gathering all the detail from every interaction so that as the analysis progresses you can be sure you will have the information you need to achieve your goals.
Our systems can be deployed with zero changes to the web site or online application and will operate with any browser-accessed HTML or Flash, Flex, Adobe AIR™ application and common video players, and are designed to be integrated into corporate IT systems while providing integration points for legacy applications and web sites.
Approved & Tested
As an approved Teradata Integrated Web Intelligence Partner (IWI) partner, Celebrus's solutions can be relied upon in the most stringent operational environments, with the capacity to meet the toughest challenges.
