New video produced by Celebrus explains how JD Williams Creates Multi-Channel Customer Insight.
For JD Williams, with 45% of revenue coming through the online channel across its 35 brands, traditional aggregated product based browsing data was simply not good enough to deliver the customer level insight required.
Combining real time and near real time online information from Celebrus Technologies with offline information within the existing Teradata datawarehouse has transformed customer understanding, ensuring the company can understand what customers ‘intended to buy’ as well as ‘what they purchased’.
From improving understanding of dropped and abandoned baskets, to creating new customer segments and gaining insight into the use of Smartphones to access the sites, JD Williams’ improved customer understanding is enabling enhanced personalization and the creation of a more relevant and enjoyable online customer experience.
