What is a Customer Data Hub?

Customer Data Hubs are a new way of thinking about managing your online and offline customer interactions.

A Customer Data Hub is a place to accumulate records of your customers' and visitors' behavior and experience of your business.

These records typically contain a "customer profile" for each visitor, this profile will hold static information about them - things like their name, address, account number etc. and the Hub will also contain "behavior records", that record individuals undertaking specific actions or activities (like purchasing or searching for products, or registering for the site).
In this way the Customer Data Hub becomes a place where you hold all the key business and behavioral data for a customer. Some companies just use these hubs to keep track of online visitors and activity, but they can be used to compile a complete cross-channel view of the customer.
Also you can augment a customer record with data from your analytics or other systems - adding information like suggested credit limits, or "next best offer" or "product recommendations".
Adding this type of data is important as the second reason for implementing a customer data hub is that they can be used to drive personalized messages to the visitor or to drive trigger-based marketing campaigns.
So you can use the Customer Data Hub to drive dynamic programs like Basket Re-marketing, Customer Retention, Behavioral Targeting and even provide triggers for key business processes like Churn Management or Anti-Fraud programs.

How can a Customer Data Hub help my Business?

Building a customer data hub will help you develop applications and solutions that deliver the best in personalization, behavioral targeting, CRM and interaction management our customers are demonstrating that this type of "relevance marketing" can make big differences to your bottom line and to important issues like customer retention.
We have examples of customers in financial services driving 15% increments in online conversion, driving cross-channel campaigns that close 30% of "cold-call" customers and online retailers who are seeing multi-million dollar increases in their total corporate revenue.

How can Celebrus Technologies help?

Celebrus Technologies provides many of the key components you need to build a data hub.
We provide the data capture components for almost any online application using HTML, AJAX, JavaScript, Flash, Flex or Adobe AIR.
We provide the analytical solutions that add the Semantic Layer meaning to captured data via real-time transformation components.
We provide the data models to support the data hubs either using our ABI Customer Datamarts or our DDS datawarehouse datamodels. We also provide solutions for major data warehouse providers like Oracle and Teradata
Our real-time components provide the functionality to push content directly into the visitor's browser, or to drive real-time triggers to third party applications.
Using our solutions will reduce your application development times and costs - they can even be used to provide a personalization overlay to existing online applications.

New video produced by Celebrus explains how JD Williams Creates Multi-Channel Customer Insight

For JD Williams, with 45% of revenue coming through the online channel across its 35 brands, traditional aggregated product based browsing data was simply not good enough to deliver the customer level insight required. Combining real time and near real time online information from Celebrus Technologies with offline information within the existing Teradata datawarehouse has transformed customer understanding, ensuring the company can understand what customers ‘intended to buy’ as well as ‘what they purchased’.

From improving understanding of dropped and abandoned baskets, to creating new customer segments and gaining insight into the use of Smartphones to access the sites, JD Williams’ improved customer understanding is enabling enhanced personalization and the creation of a more relevant and enjoyable online customer experience.