Teradata Direct Database Access (Teradata DDA)

High Performance, high availability Warehouse Access

Celebrus Technologies' Teradata DDA is designed to allow Teradata customers to utilize their Teradata Warehouse to store Celebrus Technologies (or Teradata IWI) data models and datamarts.

The DDA is optimized to provide a very high performance solution for large, mission-critical applications. Celebrus's platform redundancy and clustering also ensures these goals are met.

The DDA supports Teradata release 12.

Support for ABI, DDS and IWI Data Models

The Teradata DDA feature provides the ability for Celebrus servers to connect to ABI, DDS and IWI data models held within an enterprise scale Teradata data warehouse, through the use of the Teradata JDBC driver.

Real-time Performance

The use of the JDBC means that Celebrus can implement near-real-time applications, so (for example) the DDS and IWI will update the data models with data from the customer interaction every 5 minutes, and the real-time components in the platform will access ABI datamarts stored in the Teradata environment to deliver true real-time data access for online applications, such as personalization and cross-channel CRM.