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"When Web/Digital Analytics Marries Database Marketing" Joint White Paper with Semphonic Inc.

This joint white paper between leading digital measurement and data analytics consultancy Semphonic Inc. and Celebrus Technologies looks at:

  • The morphing of web analytics into digital analytics.
  • The importance of individual data in database marketing.
  • The reasons for these two disciplines to marry to create Digital Database Marketing.
  • The value that organisations are already achieving with this new approach.