White Papers

"When Web/Digital Analytics Marries Database Marketing" Joint White Paper with Semphonic Inc.

This joint white paper between leading digital measurement and data analytics consultancy Semphonic Inc. and Celebrus Technologies looks at:

• The morphing of web analytics into digital analytics.
• The importance of individual data in database marketing.
• The reasons for these two disciplines to marry to create Digital Database Marketing.
• The value that organisations are already achieving with this new approach. 

"Full Customer Lifecycle Marketing Attribution" White Paper

Learn how Celebrus Technologies enables organisations to understand every online interaction by individuals across a multitude of digital channels and devices. The theory is brought to life through a fictitious case study and a few of the decisions to be made by each business when developing of their own digital attribution models are considered.

"The Future of Digital Measurement & Personalization" White Paper by Semphonic Inc

Read this white paper by Gary Angel, President of digital analytics consultancy Semphonic, about why he believes that using web analytics data as the key digital data source in a warehouse is often the wrong decision.

"Get Dynamic, Get Relevant, Get Real-Time" White Paper

This white paper looks at how to truly engage customers through highly relevant, real-time messaging.  It gives some pointers on how to achieve these goals and looks at how Celebrus data and technology helps. 

"Be a Data Hero"

Today the online channels are a key part of the way most businesses interact with their customer and prospects. As a result the business functions are all keen to know more about their customers' and visitors' behaviours, experiences, objectives and desires. This white paper discusses how to source, capture, manage and use this online data - how to get your online business truly online.

"Harness the Torrent" White Paper

Today’s multi-channel organisations need detailed and accurate customer, process and behavioural data to drive their business applications. The online channel is a perfect source of exactly this information.  Celebrus can capture and harness the data flowing from your online channel and deliver it as structured, focused, real-time data streams, customer datamarts and detailed operational data stores.

"10 Top Tips for Getting into CMOs Good Books" White Paper

This document discusses some of the central themes that need to be addressed by the IT, analytics and data management functions in the modern multi-channel business, and the challenges and opportunities that emerge for them in this new environment.

"Online Security and Celebrus" White Paper

This paper aims to ask and answer some of the questions which occur with respect to these security considerations when developing systems, and the use of Celebrus’ systems and data.

"Measuring and Countering Click Fraud" White Paper

Click-fraud is a problem for the Internet at large and advertisers in particular. This paper discusses how Celebrus’ customer intelligence software can be used to counter this problem and ensure credibility/auditability of click-through statistics.