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News & Events

See below for the latest news, not just about Celebrus but about our clients, partners and the world of big data. 

Also find details of any forthcoming events that we are running or attending. 

Article: Making Digital Database Marketing a Reality

Read our four suggestions for how to make Digital Database Marketing, the bringing together of web analytics and database marketing, a reality on MyCustomer.com: http://bit.ly/18354cD. 

Article: 2013 Predictions

Read our predictions for 2013 in Database Marketing Magazine: http://bit.ly/13dhPMG and on The Wise Marketer website: http://bit.ly/13uwV0x. 

Blog: Real-Time Personalisation

Read our full blog about real-time personalisation on the Global Marketing Alliance website: http://bit.ly/WltR2U and another blog on the B2B Marketing website  http://bit.ly/12zOxYl specifically referencing how our client Agis Zorgverzekeringen used real-time personalisation to generate a 24% uplift in website conversion rates.

Blog: Optimise your marketing spend with real-time online customer data

Read our blog on B2B Marketing's website about how individual-level online customer data can help build predictive models to optimise campaign success and marketing effectiveness.  Click here to read the blog or find the related case study here.

Article: Celebrus described as "game-changing"

Read the interview on The Drum with Richard Boston, Head of Insight at Celebrus client Shop Direct, and hear why he declares the results achieved with Celebrus as "game-changing".  Click here to read the article online or download it here: 

Attachments:
Download this file (CelebrusTechnologies_The DrumArticle_Shop Direct_03.10.12.pdf)Shop Direct Interview with The Drum

Blog: Turning Big Data into Big Returns

Read our short blog on B2B Marketing's website about turning Big Data into big returns.  Click here.

Blog: Real-Time Personalisation - right here right now

Read our blog on B2B Marketing's website about why one-to-one website personalisation in not a future aspiration but a reality today.  Click here

Blog: Web Analytics or interactive marketing?

Read our blog about the differences between web analytics and interactive marketing and how web analysts can grow the strategic importance of their roles.  Read the full blog below or read it on MyCustomer.com here http://bit.ly/TJIEkn 

Read more...

Blog: Individual Lifecycle Attribution

Read our blog on Smart Insights about why it is essential to build attribution models which include the full customer lifecycle.  http://bit.ly/KJHjfI