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eBooks

eBooks

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Digital Marketing Insights for 2014 eBook

This research, commissioned jointly by Celebrus and Teradata and conducted by MyCustomer.com, asked digital marketers from the UK, France and Germany about:

  •  Their digital marketing priorities and challenges.
  •  If they have a single customer view, what data they are using and where it is stored.
  •  The benefits they are seeing from a single customer view and their future plans.
  •  The analytics they are undertaking and how it is improving their marketing results.
  •  How customer analytics is being resourced and how things will change by 2016.
  •  The importance of personalisation and the role of real-time now, and in two years. 

To download a copy of the eBook, please click on the link below and complete a few brief details about yourself.