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Shop Direct wins ‘Best Enterprise Solution’ with the help of Celebrus Technologies and Teradata

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Published on Thursday, 07 March 2013 12:00

7th March 2013

At the recent EHI Retail Institute Awards, UK retailer Shop Direct Group walked away with the ‘Best Enterprise Solution for retail technology in Europe’ award.  This is further recognition of their innovation in digital marketing following their winning of the Data Strategy Awards for Best Use of Big Data and Best Use of Direct Marketing earlier in 2013.

This was a great achievement for Shop Direct Group, but also a great achievement for Celebrus Technologies and their partner Teradata. The retailer, who now generates 75 percent of its revenue online through brands including Very.co.uk and Littlewoods.com, has been using our award winning technology, combined with a new Teradata Data Warehouse Appliance, to load near real-time individual-level browsing data into the data warehouse platform. 

Shop Direct can now gain full understanding of an individual’s website journey through access to highly granular data on customer interactions, which improves customer service and more effective shopper engagement. Shop Direct has combined the constant stream of browsing data collected by our tag-free multi-channel digital big data software, with existing customer profiles, order history and targeting models. Results have included an increase in incremental sales per customer email sent of 28 percent and a substantial reduction in costs through identifying highly online-focused customers and removing their catalogue support.

This insight has enabled Shop Direct to adopt new marketing plans, trial new marketing activities to maximise opportunities, and respond to trends in website activity in near real-time. In addition, time-critical data loaded in near-real time helps facilitate and drive more accurate decision-making throughout the enterprise, ensuring, for example, that basket abandonment is kept to a minimum.

For more information about how Celebrus Technologies can help increase sales and make your business award winning, please get in touch.

For further information on Shop Direct’s win click here.