Blog

Celebrus Implementation – fast but not furious

29th April 2013

Over the years a frequent topic when talking to prospects is "how long does it take to deploy Celebrus?" This is not an unusual question, mainly because most of the online data collection products currently on the market rely on tagging strategies to gather the more valuable data from a website. Read more...

The subtle art of customer personalisation!

10th April 2013

Customer personalisation campaigns can be a great strategy for organisations to implement on websites, leading to increased sales and better customer engagement. But this new depth of customer insight also has to be used with the utmost care and discretion.  Read more...

Single customer view - How hard can it be to DIY?

21st March 2013

A member of your IT team comes to you and says, “I think we need to build a system that collects detailed data to the level of the individual interaction, from all our digital channels, to feed our customer analytics and personalisation systems”. You might think it feasible and probably the correct thing to do, as todays Web Analytics systems could do a better job of providing you with the data you need, in the format you need and when you need it. So surely it can’t be that hard?! Read more...

Living in the moment and the power of real-time data

14th March 2013

It is encouraging to read that the importance of being able to access data in real-time is being recognised by more and more businesses. For organisations that want to increase customer conversion rates, there is nothing more powerful than what a customer is doing right now on their website and other digital channels. Online consumers are becoming more demanding, no longer are they happy to be treated as part of a group that have similar interests - but are expecting the brands with which they interact to recognise them as individuals and tailor their messaging accordingly. Read more...

Shop Direct wins ‘Best Enterprise Solution’ with the help of Celebrus Technologies and Teradata

7th March 2013

At the recent EHI Retail Institute Awards, UK retailer Shop Direct Group walked away with the ‘Best Enterprise Solution for retail technology in Europe’ award.  This is further recognition of their innovation in digital marketing following their winning of the Data Strategy Awards for Best Use of Big Data and Best Use of Direct Marketing earlier in 2013. Read more...

Digital Database Marketing – a marriage to celebrate

11th February 2013

Businesses are striving for new insights and maximum ROI from their customer data available across multiple digital channels. This data, and the way it is used for improved business performance, is constantly evolving. Whereby once web analytics and database marketing were used independently of each other, the two can now be brought together to provide powerful insights and value to an organisation’s marketing efforts. Read more...

Web Analytics – limited data, insight and value…

17th December 2012

Since WebTrends launched the original web log analyser, Web analytics has been held up as the sole beacon of light in that dark place called the internet, where the very make-up of the medium dictates that you have no personal interaction with the visitor. The internet store can be described as having been set up by a solid professional team at significant cost, which is then followed by the web marketing team spending literally millions of pounds with Google via PPC, and others, in the hope of outdoing their contemporaries by getting millions of visitors through the door. Read more...

Optimise your marketing spend using real-time online customer data

12th November 2012

The process of tracking the customer journey has developed significantly since the early days when marketers measured behaviours, such as visits and clicks, in order to increase conversion rates and improve websites. Far richer and more granular data is now available which enables marketers to develop deeper customer insight and improve their marketing effectiveness. Companies are using that highly granular data in numerous ways to improve their marketing effectiveness through a number of specific activities. Read more...

Turning Big Data into Big Returns

12th October 2012

Does this scenario ring any bells?

A senior level, multi-channel marketer is asked by the board to tell them about ‘Big Data’. The typical response would be "It’s a good concept, one which has huge potential benefits – but it is extremely costly and would require a complete overhaul of marketing processes and IT infrastructure – put simply it is not realistic." Read more...

One-to-one real-time personalisation - right here, right now

21st September 2012

Relevance is a word much used in marketing circles, dare I say overly so in recent years. The message which is of relevance, engaging and effective will truly resonate with readers as opposed to those that are generic and un-targeted. The value of relevant messaging is not rocket science and neither is the actual execution of one-to-one real-time personalisation. Yet there is still confusion surrounding how real-time but relevant messages can be delivered to individuals. Read more...