Celebrus Technologies Business Alerts™ Business Process Monitoring
Automated Business Process Monitoring
This component supports business process monitoring applications by generating real-time email or SMS alerts if a monitored business process or performance metric falls outside of expected or defined boundaries.
This provides a continuous, self-learning mechanism to monitor your key business processes and alert operational teams if they cease to operate within acceptable or expected bounds.
Alerts to Key Teams
By utilizing the data collected by Celebrus’s unique Dynamic Collection™ technology, BusinessAlerts automatically warns key teams and individuals in any on-line enterprise when their customers or systems start to behave abnormally.
Monitor what Matters to You
BusinessAlerts can be set to monitor any key metrics or statistics recorded on a website or browser based application. This might be the time pages are taking to load on visitors’ PCs, departmental sales results, or checking the conversion rates on a key campaign.
Most importantly, all these results are compiled from data gathered directly from visitors as they browse the website – so organizations can be sure they are being informed of the actual user experience, not the arbitrary perspectives of robot-shopping engines.
Stop Looking over your Shoulder
Historically Celebrus’s proven e-business intelligence systems have always provided rapid answers on the health of online businesses, but to be sure key changes were reacted to promptly, regular monitoring of dashboard results was demanded. “BusinessAlerts redefines the process; now people can get on with other work without having to constantly look over their shoulder; confident in the knowledge that BusinessAlerts will automatically alert them if their online systems need attention. BusinessAlerts does this by measuring the actions and experiences of visitors not robots – ensuring accurate, reliable monitoring of the ‘real’ business.
Listen, Learn, Act
Once BusinessAlerts has been told the metrics that matter to the business in question, its auto-learning systems starts building a profile of what ‘normal’ looks like on the site. This involves understanding how the chosen metrics vary by time of day or day of week, and how ‘variable’ typical results are. This automated process will normally take a month to six weeks. This learning phase is key to ensuring that false alarms are avoided, while significant changes to visitor behavior or site performance are immediately flagged.
Once this profile has been established, the system will switch from learning mode to alerting mode. In alerting mode, any unusual change in the monitored metrics will trigger the system to dispatch automated e-mail alerts to the distribution lists that have been established for the specific ‘exception’ in question, and by including an SMS gateway in the distribution list, alerts are certain to reach key staff via their mobile phone day or night if necessary.
Business Process Monitoring
By harnessing the power of the Customer Insight Platform components you can now deliver real-time monitoring of key business processes and metrics from the same system which provides the data to support your other online, BI and personalization applications.
