All the technical detail, expertise and advice

Embracing the world of streaming analytics with Celebrus and Kafka

Published: Tuesday, 31 October 2017 by Ant Phillips, Senior Developer
Big Data Analytics

With the new release of Celebrus, we've introduced Apache Kafka integration across the product. For those of you who aren't yet familiar with Kafka, it is a distributed streaming platform – but what exactly does that mean? Well in general terms, Kafka enables applications to share data using a publish and subscribe design pattern similar to message queues and enterprise messaging systems. What's different about Kafka is that it does this in a very elegant way which provides extremely high performance and low latency. Both of these characteristics make it very well suited to building real-time streaming data pipelines that react to streams of events. Read more

The British obsession with the weather is well-founded – Celebrus data enrichment

Published: Monday, 12 December 2016 by Ant Phillips, Senior Developer
Big Data Analytics

Perhaps the most exciting new feature in our latest release, Version 8 Update 16, is what we call Data Enrichment. The concept is really simple; it allows you to call out from Celebrus to retrieve extra information. The information you get is added to the Celebrus Event Stream as one or more new events. Exactly what information you get, when you get it, and where you get it from, are entirely up to you. Read more

Really real-time expansion with expanded Celebrus data streams

Published: Thursday, 14 September 2016 by Ant Phillips, Senior Developer
Big Data Analytics

Celebrus has support for a wide range of data warehouse systems, everything from the traditional database vendors (MySQL, Oracle, SQL Server, Teradata et al), document-centric systems like MongoDB, through to the latest business intelligence platforms like Hadoop and Teradata Aster. These are all ideal for storing and processing the detailed and complete individual-level detailed data which Celebrus collects and generates. Read more

High performance analytics with Celebrus

Published: Tuesday, 29 December 2015 by Ant Phillips, Senior Developer
Big Data Analytics

It's just about a year now since we first added Hadoop support into Celebrus. That release focused primarily around feeding data in the Apache Avro file format into Apache Hive. With our latest of the Celebrus Big Data Engine Version 8 Update 14 we’ve expanded this to include the Apache Parquet file format and the Apache Impala analytics database. Read more

Helping Celebrus clients make the most of mobile

Published: Tuesday, 17 November 2015 by Ant Phillips, Senior Developer
Digital Intelligence

In the last six months we have witnessed a tipping point in mobile deployments of Celebrus. It is pretty clear to us that for many customers mobile traffic now exceeds traditional desktop traffic. Read more

How secure is secure?

Published: Friday, 15 May 2015 12:11 by David Hetling, Marketing Manager, IS Solutions Plc
Big Data Analytics

Data, data, everywhere. The web is alive with facts and figures about how much more data there is this week than last week – or last year – or last decade. Suffice to say, the momentum behind data growth is not slowing down – neither is it likely to any time soon. Read more

Keep Calm and Ask Any Question

Published: Sunday, 26 April 2015 08:53 by Ant Phillips, Senior Developer
Digital Intelligence

One of the most striking trends we have seen recently is how our customers are using our product for real-time personalisation, not just on websites but also across other digital channels e.g. SMS and email, and non-digital ones e.g. call centre. Historically, the offers and promotions presented to website visitors have always been focused around an individual and their behaviours on the site. Read more

Global performance measurement: removing the currencies pain

Published: Monday, 30 March 2015 10:39 by Lincoln Goldspink, Chief Technology Officer
Contextual Marketing

The world is a small place. Customers buy goods from all over the world with just a few clicks. Delivery times have decreased; take Amazon Prime for example. It's just really easy to buy stuff online from anywhere nowadays. Read more

Driving Data Loading to find the facts

Published: Tuesday, 24 February 2015 15:24 by Ant Phillips, Senior Developer
Big Data Analytics

It is just a few weeks since we completed the acquisition of Celebrus by IS Solutions. Since then we’ve moved offices from Newbury to Sunbury-on-Thames. Not surprisingly that involved clearing out a whole heap of stuff which has been lying around for far too long. Along the way we unearthed several dusty product release CDs going back over a decade. Read more

Beyond the cookie

Published: Monday, 02 February 2015 10:18 by Lincoln Goldspink, Chief Technology Officer
Big Data Analytics

Celebrus automatically builds audience profiles comprising not only audience attributes, but also their behaviour. Why? Well Celebrus leverages these profiles in real-time to perform behavioural targeting. Read more

Celebrus v8 raises the bar

Published: Sunday, 04 January 2015 13:33 by Lincoln Goldspink, Chief Technology Officer
Big Data Analytics

The Celebrus V8 Big Data Engine was a significant leap forwards in the realm of online data capture. Celebrus has always been a 'capture everything' approach for HTML based technologies, but this sometimes under fire from traditional taggers. Why? Read more

Nothing comes for free...but nearly

Published: Friday, 12 December 2014 12:04 by Lincoln Goldspink, Chief Technology Officer
Big Data Analytics

Nothing in this world comes for free. Celebrus is a commercial product, hence it costs in monetary terms. But what about performance? What impact does Celebrus data collection have on the performance of a HTML based website? Zero? Zero is the answer many would dearly love to hear, but that's not actually accurate. Read more

Pigeonholed - What does Celebrus do?

Published: Thursday, 09 October 2014 11:24 by Lincoln Goldspink, Chief Technology Officer
Big Data Analytics

What does Celebrus do? Web Analytics? Middleware? Perhaps a tag management solution? OEM component? Website personalisation? MVT? The list goes on … Read more

So what's the context?

Published: Tuesday, 30 September 2014 13:16 by Ant Phillips, Senior Developer
Big Data Analytics

Taking words out of context is one of those distortions which never fails to amuse. Whether it be entertainment, politics, or history, everything seems vulnerable to removing a few choice words. And context isn’t just reserved to just the world of words, photography is fair game as well. Read more

Not all data is born equal – tagging for data capture

Published: Thursday, 14 August 2014 09:48 by Paul Siddall, Senior Pre-Sales Consultant
Big Data Analytics

Tag Management Systems (TMS) are typically in place as a means to solve the 'tagging' issues caused by ongoing requirements to add JavaScript tags to a website, usually for traditional web analytics solutions and online advertising. Read more

Top Tips for Looking at Data Analytics - the Five W's

Published: Thursday, 24 July 2014 14:54 by Ant Phillips, Senior Developer
Big Data Analytics

The Who, What, When, Where, How and Why of Celebrus Event Data. Celebrus is all about data. Specifically data which tells you what your customers are doing and via which channels. If I were a marketer, instead of a software developer, I’d probably call this ‘audience behavioural intelligence’, or some such fancy term. When we talk about data we really mean events. Read more

Real-Time Data Feeds

Published: Thursday, 05 June 2014 10:18 by Paul Siddall, Senior Pre-Sales Consultant
Big Data Analytics

Beyond Reporting to Real-Time Marketing. An increasing number of systems say they offer real-time data feeds, allowing a company to consume and then action data in real-time. When looking at the system intended to consume this data and turn it into actions however, it’s important to understand the quality and richness of data in the feed and how immediately actionable it is. Read more

Celebrus launches v8 Big Data Engine

Published: Wednesday, 23 October 2013 13:45 by Katharine Hulls, VP Marketing
Big Data Analytics

Celebrus launches v8 Big Data Engine: Power, speed and flexibility for today’s big data analytics and one-to-one data-driven marketing. Read more

Celebrus Implementation – fast but not furious

Published: Monday, 29 April 2013 10:00
Big Data Analytics

Over the years a frequent topic when talking to prospects is "how long does it take to deploy Celebrus?" This is not an unusual question, mainly because most of the online data collection products currently on the market rely on tagging strategies to gather the more valuable data from a website. Read more

Web Analytics – limited data, insight and value…

Published: Monday, 17 December 2012 12:00 by Katharine Hulls, VP Marketing
Big Data Analytics

Since WebTrends launched the original web log analyser, Web analytics has been held up as the sole beacon of light in that dark place called the internet, where the very make-up of the medium dictates that you have no personal interaction with the visitor. Read more

Turning Big Data into Big Returns

Published: Friday, 12 October 2012 10:00 by Katharine Hulls, VP Marketing
Big Data Analytics

Does this scenario ring any bells? A senior level, multi-channel marketer is asked by the board to tell them about ‘Big Data’. The typical response would be "It’s a good concept, one which has huge potential benefits – but it is extremely costly and would require a complete overhaul of marketing processes and IT infrastructure – put simply it is not realistic." Read more