Accelerate Business Success by Tracking Customers Across ChannelsTuesday 21 November 2017, 4.00pm GMT
Webinar outlined the findings of a recent study commissioned by Celebrus and conducted by Forrester Consulting.
Hosted by Celebrus and featuring a guest from Forrester. Highlights included:
- Only 26% of businesses surveyed are able to use data to improve customer experience for all or most of their customers’ interactions.
- Nearly two-thirds of surveyed organisations have difficulty recognising customers across digital channels.
- Almost all firms recognise the importance of tracking on customer engagement and that technology is key to making it work.
Watch the webinar here >