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The days of web analytics being about building better websites and reporting are long gone. Now web analysts can play a much more strategic role in an organisation's success by putting themselves at the heart of not just the analytics function, but also the Marketing team.
The very foundation of Celebrus is about enabling you to understand individuals and turn website visits into visitors i.e. real people. Armed with this powerful individual-level digital data, web analysts can expand their impact well beyond increasing conversion rates into developing business critical insight such as:-
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