In Web Analytics

The days of web analytics being about building better websites and reporting are long gone.  Now web analysts can play a much more strategic role in an organisation's success by putting themselves at the heart of not just the analytics function, but also the Marketing team.

The very foundation of Celebrus is about enabling you to understand individuals and turn website visits into visitors i.e. real people.  Armed with this powerful individual-level digital data, web analysts can expand their impact well beyond increasing conversion rates into developing business critical insight such as:-

• What’s the true role and value of each of our digital marketing touch points?
• Which marketing attribution models are most appropriate for our business?
• Which web journeys drive the acquisition of the most profitable customers?
• How can we predict the likely success of each campaign as early as possible so we can adjust plans accordingly?
• How can I understand exactly which customers to prioritise for stock replenishment emails?
• How can we profile, segment and target customers much more finely to improve sales?
• How can the insight I provide enable more relevant and timely customer communications?
• What’s the impact of our investments in the social channels?