In Retail

Since the advent of the Internet, the “old-fashioned” retail objective of making each customer feel special through understanding their wants and providing a personal service has been extremely difficult to achieve.  It has simply not been possible to know enough about each individual online customer with traditional technology solutions and aggregated data.

With the uniquely detailed individual-level digital big data from Celebrus however, multi-channel and pure-play online retailers really can treat their customers as individuals and drive business success in areas such as:-

• Enhanced segmentation and targeting - what would a 5% margin saving mean to your business?
• Increased email marketing effectiveness - how much money would a 200% increase in revenue per email make you?
• Optimised multi-channel marketing - what would you reinvest a 25% saving in catalogue costs in?
• Full customer lifecycle campaign attribution - how much would a 20% saving in your PPC costs equate to?
• Real-time personalisation - how much revenue would a 20% increase in conversion rates give you?