Cookies and Privacy
You are currently opted out. We are consequently unable to optimise this site for you or use data we collect to communicate with you as part of this process. You will find that you are unable to download white papers without re-registering. To change your cookie and privacy settings please click here.

In Marketing

In Marketing

Marketing is a complex profession to be in nowadays with more channels, more messages and more demanding consumers than ever.  But it’s also a very exciting arena to work in.  Embrace that excitement and transform your marketing effectiveness and customer communications with digital big data from Celebrus. 

Our data gives you a uniquely detailed view of your individual online customers and can help you make big steps forwards in your data-driven interactive marketing capabilities which will strengthen your brand loyalty, increase your revenue and maximise your marketing effectiveness by helping you answer questions like:-

  • How do I get a single view of my customers across all channels and interactions?
  • What can I do to retain my existing clients and increase brand loyalty?
  • How do I increase my conversion rates?
  • How should I best segment and profile my customers?
  • How do I drive highly targeted one-to-one communications?
  • How do I protect my marketing budget from the pressure to reduce costs?
  • How can I ensure the online experience is good for my customers?
  • How do I acquire more new customers?
  • How do I build accurate marketing attribution models?

How much money could your business save?

One objective we often help clients meet is reducing their catalogue and direct mail costs.  By using Celebrus' individual-level data you can understand the customers for whom catalogues and direct mail do not seem important in their buying process.  For example, you can identify those that never insert a print-only voucher code at the checkout or type a brochure product code into your search box.  Based on this insight and further modelling, you can reduce your print, fulfilment and production costs without impacting your revenue, or decide that the savings from not mailing a certain segment outweighs the revenue received from them. 

We have developed an online calculator to help you estimate the savings based on average results seen by our clients.  Insert your numbers into the boxes and see how much budget you might save.

Learn from others

Read our customer case studies in our Content Hub to see the results others have achieved with Celebrus data.

Alternatively visit our Solutions pages covering how Celebrus can help you with:-