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Whether you work in the insurance, retail banking or other parts of the financial services industry, it can be a tough place to be in terms of brand perception, trust and loyalty. Coupled with this are the sky-rocketing expectations consumers have of preferred brands in terms of service and being seen as one individual regardless of the number of channels they interact over. For companies with millions of customers, often multiple legacy technologies and additional complexities such as data security and privacy, this is even harder.
The better you can understand each customer and treat them as a valued individual, the more you’ll be able to build brand loyalty which doesn’t rely on inertia, but instead has true engagement at its heart. That same in-depth understanding about your prospects will also prove invaluable in increasing the effectiveness of your acquisition activities. The individual-level multi-online channel data from Celebrus can help you make big strides forwards in achieving the business goals of:-
FBTO, Agis and Centraal Beheer Achmea, all part of Dutch insurance giant, Achmea Group, have used Celebrus in a variety of innovative ways to improve marketing effectiveness, increase conversion and drive sales. Download their stories from the case study section of the Content Hub.
Also learn how UK insurance company Hiscox saved 10% of their PPC spend through developing full customer lifecycle attribution models which place an actual value on all online customer touch points.
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