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Data has never been more important than right now. With so many channels, the complexity and challenges of how to collect and use big data are significant. Data now plays a crucial role in almost every aspect of a marketing campaign.
We love to demonstrate our innovation and excellence by helping our customers generate real growth and we are delighted when our clients receive recognition for their work.
Shop Direct Group & Celebrus win Marketing Week's Data-Driven Marketing Award
for Celebrus data-enabled campaigns.
Marketing Week reports that the judges were impressed by “the outstanding return on investment” produced in a short time.
By using Celebrus technology to build a ‘Customer Data Hub’ and combine real-time online information from Shop Direct’s websites with offline information, the project has allowed Shop Direct to gain a highly detailed understanding of their customers’ behaviour, permitting them to analyse existing customer profiles and order history with ease. The result is true, one-to-one customer communication based on individual activity and aspirations which is now transforming the performance of email, direct marketing and telemarketing campaigns.
Celebrus won the Teradata EPIC Award for ‘Independent Software Vendor (ISV) – Best Business Solution Partner’ for its work with Shop Direct, the UK's No.1 retailer and owner of brands including Woolworths, Littlewoods, Choice and Empire.
The solution delivered a step change in their customer communications via intelligent distribution and use of behavioural and experiential data, which is delivered through the Teradata ICI initiative, in cooperation with Celebrus.
In 2008 Celebrus won the highly prestigious Queen's Award for Enterprise. This annual prize is awarded to businesses that display continuous innovation and development to levels that are outstanding for the size of the company’s operations.
Executive Chairman of Celebrus Technologies, Geoff Shingles CBE, comments, “The challenge of the web is that it is a global phenomenon where huge numbers of users are involved. It’s easy for enterprises and the public sector to treat people as large homogeneous groups. But people are not groups, they are individuals! Celebrus has developed web software that lets enterprises give their customers the individual treatment by easy access to each and every person.”
© 2013 Celebrus Technologies Limited